P.O. Box 91716
Pasadena, CA 91109
Tel 626-815-7110
Fax 626-815-7112
info@charismafloats.com









© 2007

The Charisma Float Process

Floats in the Tournament of Roses Parade have always been the major focal point of its international appeal. They have evolved from static floral displays in the early years to exotic, animated floral creations.

Charisma believes that the Tournament of Roses Parade is first and foremost a floral pageant. Therefore each float must be carefully designed, engineered, and decorated for floral display. Animation, music, and special effects are used to enhance the entry's artistic floral focus and its theme. See a video. (56k) (DSL/Cable)
Charisma employs specialists in all areas of float design, who perform all the work from conception to floral completion. This "personal touch" enables us to produce an entry that looks and moves exactly like, or better than, your purchased design. (56k) (DSL/Cable)
Early design selection is a strategic factor in producing a prize- winning entry. Initially an introductory meeting is scheduled with you to discuss what your entry will say about you and which approach will be taken. Then, in a short period of time, you will be shown rough drafts, with discussion on floral considerations, animation systems, and pricing structure.Upon the selection of a particular design, a color rendering of your float will be presented to you for your approval, accompanied by a contract. Charisma handles the rest.

Your entry will be decorated in one of the Tournament of Roses building facilities in Pasadena. (56k) (DSL/Cable)

Charisma also handles the insurance aspect of your entry with various policies covering fire, public liability, property damage, as well as workers' compensation.